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Strava

The #1 app for runners and cyclists. Track your activities, compare your performance over time, and connect with your community.

+140% since 2020140% since 2020

Cost Breakdown

Monthly

$12

Yearly

$80

5 Years

$719

10 Years

$1,439

Reality check: Over the next decade, you'll spend $1,439 on Strava. That's equivalent to 96 meals out, or 29 books.

Last updated: 2025-01Report outdated price

Before You Subscribe

Known Issues

Pricing IssueMajor Red Flag

Price more than doubled in 2023 for many users with little warning. Features that were previously free were moved behind the subscription paywall.

Read more
Price History2020 - 2023
$5
$12
20202023

When Will the Price Go Up?

Price Hike Prediction

~February 2026

low confidence
Predicted Price

$28.75

+$16.76/mo

Avg. Hike Cycle

3 years

between increases

Historical Pattern

Average increase:+139.8%
Time since last hike:3.1 years (overdue!)
Data points:2 price changes

Price hike may be imminent

Based on historical patterns, Strava is overdue for a price increase. They typically raise prices every 3 years, and it's been 3.1 years since the last one.

10-Year Price Projection

Today

$11.99/mo

In 10 years

$221/mo

Based on 139.8% increases every 3 years

Own vs Rent Calculator

See what you could own instead of renting access

Time subscribed5 years
1 year5 years10 years

Total spent on Strava

$719.4

$11.99/mo × 12 months × 5 years

What you could OWN instead:

Kettlebell

$50 each

14

weights

Resistance Band Set

$30 each

23

sets

Yoga Mat

$25 each

28

mats

Subscription

You own: 0

Stop paying = lose access

Buying

You own: 14+

Yours forever

The subscription trap: After 5 years, you've spent $719.4but own nothing. Cancel anytime and it's like you never subscribed. With ownership, you build a collection that lasts.

Instead, You Could Buy

With $12/month, here's what you could own instead:

  • 1 pair of high-end running shoes per year (~$150)
  • 1 year: A quality bike computer (~$250)
  • After 10 years: $1,438 toward a new road bike

Cancellation

Difficulty:Easy
Cancel Strava
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Own It Instead (No Subscription)

These one-time purchases can replace your Strava subscription forever:

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